As an exhibitor, you only have three to four seconds at a trade show to communicate to the visitor who you are, what you do and what’s in it for them. It’s within this very short span of time that they make the decision to stop and learn more about your product or service or move on.
For this reason, it’s extremely vital for your business to have the best booth design possible at whatever trade show, conference or other events you choose to attend. With an abundance of display options available, you need to take several key factors into consideration in order to choose the right display for your business.
Here are ten factors to consider to help you choose the bespoke stand design for your next trade show.
This is what’s going to grab the attention of passersby. Chances are you already have brand materials such as logos, fonts, backgrounds, and imagery. Once you’ve committed to an exhibition provider, they will provide you with design templates that your graphic designer can utilize. If you don’t have a professional designer on board, graphic design services can be provided for you at affordable rates by your display provider.
Modular exhibition stands are designed with high flexibility in mind. This very important for longevity and cost-effectiveness, especially if you intend on exhibiting in varying booth spaces. The more modular the stand the more you can customize it to specifically fit the needs of your business.
Portable Display Stands have unrivaled flexibility and the options are endless. When tossing up between portable, modular or custom displays, it’s really important to look at your event schedule, budget, and resources. Are you exhibiting all over the country or even internationally? If so custom and modular displays will be costly to ship and you might need to bring in the professionals to install and dismantle the stand.
It’s no secret, there are plenty of cheap display options available online. All booth design must have hardware that performs well for years and graphics that are of the highest quality printed. Each display allows for the fabric or digital panels to be exchanged as your messaging changes whilst still using the original hardware. This reduces costs in the long run and still ensures you are looking your best at each show. So consider durability when you are shopping for the best display stand.
5. DIY or Turnkey Set-up
Many portable display solutions are simple to set up and are tool-less. On top of that, an experienced exhibition specialist should be able to offer display training and instruction so you can have confidence you won’t have any issues setting up on the show day.
6. Cost Effectiveness
Cost-effectiveness is more than just the cost of your display. You need to consider the cost of updating your graphics, shipping, installation and dismantle (if required). You also need to assess whether that one solution is going to the right one for various events or if you need a modular solution that you can add to or reduce, depending on the size and layout of your booth.
7. Hanging Structures or Displays with Height
The best event booth design for you might include a hanging or rigged structure. These structures work well to get you noticed from a distance in a busy exhibition hall. The structures themselves are not overly costly but the cost of the professional rigging may be prohibitive for many businesses.
8. Furniture and Flow of Traffic
Furniture is another important factor to take into consideration when choosing the best display stand for your business because it greatly influences your flow of traffic at the exhibition event. You need to think about the length of the conversations you want to have and choose the appropriate seating and tables to match.
When finding the best display for your business, it’s really important to consider the impact of lighting.
Lighting can be used to highlight and emphasize your messaging. Display stands with great lighting are able to stand out from the competition, particularly in crowded event venues. Spotlighting is a popular and cost-effective solution and LED lighting is being integrated into many display stands just like bespoke exhibition stands the UK.
With only a limited time to draw attention to your display booth, interactive technology can work to entice attendees. Computer monitors, tablets and flat-screen monitors are the most popular methods of engagement. You can use monitors to play videos or slideshows that tell the attendee about you and your services. Touchscreen monitors can be a great way to integrate interactivity into your booth and a perfect way to manage leads.