Booth design plays an important role to catch the attention of more and more visitors in the trade show. If you want to build a remarkable trade booth then you have to invest your precious time, money and little creativity. You should use the following ideas for the bespoke stand design.
1) Design Should Be Unique
If you are planning to participate in any trade show then you should spend wisely.
Make an investment only on unique looking booth design and you should invest only in those stands that can be used again and again for years.
Moreover, choose the versatile booth that can be modified as per your space requirement.
2) Invest In Promotional Items
It is an undeniable fact that all promotional items will impact your stand’s ability to attract more customers and create buzz around your trade show.
Make sure that your promotional items should be unique and attractive so that people show interest in these.
Crappy pen giveaways cannot generate a positive buzz, you should think unique ideas to create a huge impact on customers.
Give these items to your potential customers and don’t forget to collect their contact information for followup after the show. you can take help of professionals like bespoke exhibition stands UK designers.
3) Announce Game With With Prizes!
Include some fun games at your booth and make sure that it should be relevant to your industry. Your games should spread brand awareness and product/service related information.
Don’t forget to announce some amazing awards for the winners. Your awards should be attractive enough to create buzz.
Also, make sure that your games should have fun elements. Leverage this opportunity and collect the contact detail of players in the game.
4) Showcase Your Product/Service
The trade show attendees can be your customer base. You should not just invest in the outer appearance of a trade show but also take care of your product/service showcase.
You should represent the unique features of your product/service so that people show their interest in it. If it is possible to hands-on, do it.
Try to involve the audience with your product/service. More the customer engagement, better the result.
5) Take Help Of Technology
You can use various modern technology at your trade booth to construct bespoke stand design and attract more visitors at your stand and beat the competitors during the trade show.
You can use digital signage, interactive touch screens, VR gadgets, serving robots, etc to display value.
With these elements, you can educate customers and showcase testimonials to generate their interest in your products and services.
The modern technology gadgets help you to identify the unique features that you are offering in your product and services to your customers.
6) Use The Power Of Social Media
However, trade shows are an “in-person” event, but it does not mean that social media can create a buzz.
If you are actively participating in social media campaigns before, during and after the trade show then you will get a more potential audience- trade show attendees, and those who couldn’t make it.
The trade show visitors can determine your presence at the trade show, and if you exhibit successfully then you can represent your worth by advertising your success on social media campaigns after the show.
Make sure that you’re using the right hashtags so that people can find you immediately.
In addition to this, people who were not able to attend the trade show can experience the event vicariously through your posts on social media.
You can also grab the customers who were not able to attend the trade by uploading your special moments during the exhibition that were clicked by a professional photographer during the trade show.
7) Try To Be Remarkable
Participating in a trade show can be an exclusive experience for all exhibitors.
Trade shows offer a good opportunity for all business owners to advertise their product and service on a good platform and get a huge ROI (Return On Investment).
All you need to have an outstanding event booth design so that it can create a remarkable impact on trade show visitors.
Your stand design will decide your profit during the show, therefore, you should put more concentration while designing your stand.