Exhibitions or trade show is a great source to grab on to new leads and give maximum exposure to your business as they can range from smaller exhibitions to massive industrial events.
The greater the opportunity you have in converting a healthy number of them into hot prospects, the more visitors you can bring in to your stand. So, you need to well stand out of the crowd when each and every exhibition display is on the verge to do the same. So, how will you be able to create a further more exhibition stand to boost the number of visitors you have?
The following are 7 unique ways in which you can make your stand an ideal one through the best stand designers UK:
1. OUTLINE OBJECTIVES
You need to grab out some time to think about the overall objectives before rushing in to buy exhibition display furniture. Why is your business exhibiting? What are you hoping to achieve by the end of the week? And most importantly, how can your exhibition stand to help you reach or even surpass these goals?
The best stands not only attract a large volume of visitors but they also accurately convey the core values, messages and capabilities of your company. Keep these factors in mind when planning ahead and starting your design.
2. USE SPACE WISELY
An awareness of the dimensions you’re working with is essential for building an aesthetically pleasing stand that makes people feel welcome. Ideally, your display zone will look grand and sophisticated yet light, open, inviting, and free of physical barriers or obstructions.
Use space wisely to maximize the potential of your designated area. That includes height as well as width and depth so don’t be afraid to take advantage of tall banners and digital displays that stay within venue restrictions with the best exhibition display ideas.
3. COMMIT TO TECH
Advanced technology and equipment now play an essential role not only in the way you communicate with prospective customers and clients but also your ability to attract them in the first place. People are drawn to new and exciting technologies like video walls, interactive kiosks, and touch screen displays.
Once at your stand, visitors are more likely to remain engaged by this modern tech compared to traditional marketing tools. Use interactive technologies to effectively share content, start conversations, demonstrate products and services gather feedback and collect customer details. In other words, keep people interested for longer.
4. GET CREATIVE
For your brand to truly stand out from competitors, sometimes you need to do more than design an attractive space, fill it with the latest equipment and put on a smile. Often, a little extra touch tips the audience engagement scales in your favor. Essentially, it’s time to get creative.
This could mean organizing competitions or prize giveaways and promoting them through a polished company video while your business representatives are busy talking to stakeholders. It could also mean demonstrating a large product via virtual reality experiences for guests using a VR equipment rental. Think outside the box and watch your audience grow.
5. CONSIDER THE CROWD
Another way to attract and engage visitors to your bespoke exhibition stand is to make their overall trade show experience a top priority. Maybe you’ll be the only stand in your section offering the convenience of a mobile phone charging station or a tablet stand with venue map and event information.
Perhaps your stand is the most comfortable, the most entertaining, or the most interactive. Consider the crowd and you might be surprised at the positive reaction.
6. VIDEO CONTENT
It is a very powerful marketing tool with a video that is increased immensely in our lives. To catch on the eyes of the passing visitors and to engage the content will help in to draw them to take a closer look and learn more about your business with its products and services with the creative attractive, interactive and informative contents.
It can well be a scheduled event for enticing the delegates back to the stand at a much later time with a well-made video that is displayed on a larger screen.
7. INTERACTIVE TECHNOLOGY
You can create a vibrant atmosphere with an immersive interactive exhibition stands with the use of interactive technology on exhibition stands.
You can also attract further attention to the busy trade show floors by offering an array of facilities such as the video walls to 2D and 3D animations, panels for touch screens and iPads. You can also bring about a lot of transformation on exhibition stands into attraction with the triggered technology.
You can also get hold onto great attention –grabbers with the light, sound, video and the special effects. You can get your business understood easily and make your visitors connect to your products and services with the interactive touchscreen panels.
It also reduces the need for repetitive sales messaging through the display of vital information and engaging with several people all at once.